The owner, Jessica Doxsey, a lover of crafts, shiny things 😊 and animals saw an opportunity to utilize her creative talents by hand-making jewelry using existing, disparate pieces. This love quickly grew into a passion. As she struggled to find satisfaction in her corporate IT work, the desire to make something of her own grew.
Seeing that there was also a need for customized products in her community by way of her friends and children’s activities, she began to explore other product lines.
Finding that her attention to detail, creativeness and determination could be a rewarding means to fulfill her strong desire to help others, she decided to leave the corporate world behind and begin her new adventure.
Keep reading: 'Meet the Designer'